The Big Apple And The Chicken Sandwich

April 23, 2018 at 5:15 am 1 comment


A little over a week ago, Dan Piepenbring, writing for The New Yorker, derided what he called “Chick-fil-A’s Creepy Infiltration of New York City.”  He declared:

New York has taken to Chick-fil-A.  One of the Manhattan locations estimates that it sells a sandwich every six seconds, and the company has announced plans to open as many as a dozen more storefronts in the city.  And yet the brand’s arrival here feels like an infiltration, in no small part because of its pervasive Christian traditionalism.

Mr. Piepenbring goes on to single out the chain’s headquarters adorned with Bible verses, its policy to close its stores on Sundays, and its CEO’s publicly expressed concerns about same-sex marriage as examples of its “pervasive Christian traditionalism.”  As Mr. Piepenbring points out, the company’s purpose statement also betrays its founders’ Christian commitments.  Chick-fil-A’s purpose is:

To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come in contact with Chick-fil-A.

As a Christian, such a corporate purpose statement does not trouble me, as it does Mr. Piepenbring.  A cardinal claim of Christianity is that what Christians believe cannot be divorced from the work they do.  The apostle Paul summarizes this spirit when he writes, “Whatever you do, whether in word or deed, do it all in the name of the Lord Jesus, giving thanks to God the Father through Him” (Colossians 3:17).  A Christian’s creeds, Paul says, should always result in gracious deeds.  Chick-fil-A’s purpose statement teases out this connection.  The first part of the statement explains that the company’s leaders desire to give glory to God.  This is a commitment to a creed.  The second part of the statement explains that the company’s leaders desire to positively impact all who interact with Chick-fil-A.  This is a promise to do good deeds.

There is a secular trend to espouse a kind of happy humanism that claims that people are perfectly able to do good deeds apart from having to appeal to ancient and, according to the secular mindset, distasteful theological convictions.  In this way of thinking, Chick-fil-A would do better to fashion itself as an inoffensively affable and vaguely moral corporation instead of explicitly appealing to, again, according to the secular mindset, burdensome and superstitious Christian convictions.

But why would Chick-fil-A want to do this?  Its founders certainly aren’t secular.  Furthermore, extracting faith from goodness is trickier than many secular humanists care to admit.  Even if something is perceived to be good, without an external source of authority like Christianity, secular humanism still struggles to offer consistent reasons why anyone ought to do good.  Furthermore, apart from faith, people not only have no unifying set of compelling reasons why they ought to do good, they also have no set of stable standards as to what is good.  A coherent morality without a transcendent authority will be inevitably fraught with fragility.

The age-old philosophical conundrums of moral authority aside, there is widespread agreement between Christians and secular humanists on the morality of things like human dignity, community involvement, and good, old-fashioned geniality.  All of these are values that Chick-fil-A, with its evangelical roots, and New Yorkers, many of whom hold more secular sensibilities, espouse.  For this, at least, we should be grateful.  Mr. Piepenbring, however, asserts that, in a city like New York, “Chick-fil-A…does not quite belong here…Its politics, its décor, and its commercial-evangelical messaging are inflected with…suburban piety.”  This may be true culturally if one assumes there is some inherent and necessary pitched battle between a down-home corporation and a high-brow cosmopolitanism, but it is certainly not true personally.  The people who work at Chick-fil-A in New York are from New York.  And my hunch is, they care about New York and desire to serve people around New York.  Maybe we should let them.  And maybe when they smile, chicken sandwich and waffle fries in hand, we should smile back.  After all, one does not have to agree with every value and belief of a particular slice of society to treat them in a way that is neighborly.

I’m pretty sure someone said something about that, somewhere.

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1 Comment Add your own

  • 1. jon trautman  |  April 23, 2018 at 8:57 am

    Chick-fil-A is a great example of a faith based leadership entity, which I was blessed to experience in my young career and became a proselyte for the rest of my career. The magic recipe here is a foundational core of Christian values in the execution of a business mission and strategy. Build a great product that people want to buy, optimize the customer experience, continually improve the supply-chain process, create an incredible team environment in the workplace, and do it all with a Christian work ethic. Thanks Zach for a great read.

    Reply

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